Private Coaching Engagement

Private one-to-one work for founders whose decisions carry real weight, and whose responsibilities, relationships, and inner life all draw on the same person.

The work is grounded in the realities of the business and the life around it. It continues over enough time for recurring patterns to become visible and for clients to change how they respond when those patterns show up.

It is for founders whose way of operating has started to cost more than it returns. It is also for founders facing a period of unusual demand or change, whether that is the next stretch of the business, what comes after it, or something outside the company entirely.

Some of the first changes show up in what stops happening: the decision made from reaction and turned over again that night, the pattern that repeats under pressure no matter what gets restructured, the cost that follows the founder home.

Over time, clients often have more room to think, more capacity between hard decisions, less reactivity under pressure, and greater freedom in how they lead, relate, and respond. They are better able to distinguish what the situation requires from what fear, urgency, anger, or old patterns are pushing them toward.

Sessions are held weekly. Between sessions, clients can reach Carla by text or email. An in-person day can be arranged when being in the room would help the work.

Carla works with a small number of founders in this format each year. Each engagement is confidential and shaped to the situation.

KEALA KANAE, CEO & Founder of Inspirean, Las Vegas NV

“I’m more confident leading my team than I’ve ever been. I’m clearer about where I’m taking the company and more courageous in the face of challenge and uncertainty. The ROI on this work is extraordinary — increased clarity, stronger leadership, and the ability to grow the company while minimizing pressure and stress. It’s one of the best investments I’ve made.”

Standing Alliance

Standing Alliance is a level of access within the Private Coaching Engagement. It is for a small number of founders who want Carla close enough to know the person behind the company and reachable when something important cannot wait.

The hardest moments do not arrive on a schedule. A consequential decision has to be made. Something breaks inside the senior team. Sometimes the issue sits outside the business entirely, and it does not wait either.

There are things founders carry alone.

The call they keep turning over after the meeting ends. The doubt, the secret, the fear that has not been said out loud. These often stay unspoken because there are very few people the founder trusts enough to tell the whole truth to.

A Standing Alliance is built so that the relationship already exists when something consequential happens. Carla knows the person, the patterns, the context, and what matters beyond the immediate problem. They do not have to spend the first part of the conversation explaining the terrain.

The value is not simply access. It is what that continuity makes possible: clearer thinking under pressure, faster recognition of recurring patterns, less time lost turning something over alone, and more capacity to respond without passing as much of the pressure into the company or home.

The relationship includes regular sessions and direct access between them. Founders reach Carla by text or email any day of the week. A reply comes that day or the next, and so does a conversation by phone or Zoom when something needs more than a message.

Carla works with no more than three founders in this relationship at a time. Terms and length of engagement are discussed privately.

COURTLAND WARREN,
Founder, Global Mindset Strategist

“She listens for what hasn’t been said yet. She hears the part underneath the story, and then somehow she creates enough safety for it to finally come forward. Maybe I would have eventually figured it out. That’s a maybe. But without question, working with Carla, I’m there sooner than I would have been.”

Two-Day Intensive

A private, in-person engagement for a specific inflection point, consequential decision, or period when pressure has narrowed the founder’s ability to see the situation clearly.

Founders use the Two-Day Intensive during major transitions, periods of rapid growth, decisions about what comes next, team or relational fractures, or moments when how they respond will materially affect the company, the people around them, or the next phase of their life.

The work is structured around the specific situation. Founders leave with a clearer sense of what is happening, what needs attention, what does not, and what is shaping their own response. They also leave with more capacity to meet what comes next without automatically falling back on the same patterns that brought them there.

Carla takes a small number of these each year.

BASHAR KATOU, Founder & CEO

“I’ve launched nine businesses, seven of which have absolutely failed, but never felt the kind of anxiety, panic attacks, and just didn’t really know what to do about life anymore. Since I started working with Carla on a weekly basis, especially since we started doing our two-day one-on-one intensives every quarter, I’m a changed man.”

Company Engagements

Carla also works selectively with companies when what is happening cannot be held entirely within a one-to-one founder engagement.

The work may involve the founder, senior leaders, selected team members, or some combination, depending on what the situation requires. These are flexible, confidential engagements rather than predetermined programs.

Carla works with the people involved to understand the business reality, the relationships around it, the pressure they are under, and the patterns affecting how they are responding. The aim is to make what is difficult to see from inside the situation more visible so the people involved have greater clarity and choice in what happens next.

Company engagements are structured privately according to the situation.

CHRIS STAPLETON,
Co-Founder, Clients and Community

“As we scaled the company from a few employees to fifteen full-time staff, the pressure grew fast. Carla helped us create more stability, clarity, and space in the midst of chaos. We brought multiple members of our team in to work with Carla. Her work has had a real impact on both me and the company.”