Asheville, North Carolina
A founder coach in Asheville, NC.
Carla Royal is a private coach for founders and CEOs. Her practice is based outside Asheville, North Carolina, in the Blue Ridge, and she works with founders across the United States.


Based outside Asheville. Working with founders nationwide.
The Blue Ridge, outside Asheville, North Carolina, where Carla's practice is based. She works with founders across the United States.For the person carrying the company.
Most founders already have excellent advisers. Strategy is covered. What they rarely have is someone who knows the person carrying the company and can stay with the questions that cannot be answered inside it.
Carla began as a psychotherapist in 1990 before becoming a coach. She has focused on founders since 2019. By founder, she means the person who carries the company as their own, whether they started it, bought it, or took it over from family.
How the work happens.
The Private Coaching Engagement is one-to-one, with weekly sessions by phone or Zoom. An in-person day can be arranged when being in the room would help the work.
The Two-Day Intensive is private and in person, for a specific inflection point or consequential decision. Company Engagements involve the founder, senior leaders, selected team members, or some combination.
Asheville on What Holds.
On her podcast, Carla talked with Leah Wong Ashburn, president, CEO, and family owner of Highland Brewing Company, about carrying a legacy and leading through Hurricane Helene. Listen to the conversation.
If the way you've been operating has started to take more than it returns, start here.
The first call is to see if this is a fit, not to sell you something.